Celsius Nude
Energy drinks don’t need to taste like anything to work. Sometimes you just need the energy boost to perform at your best.
We proposed a flavor-free, energy water called Celsius “Nude”. We’re stripping it all down to pure, clean energy that fuels your boldest self. Inspired by iconic, unapologetic nudity, our social campaign celebrates bare energy.
Socials
Our campaign lives where culture moves fastest, through memes and iconic moments.
By tastefully remixing famous nude imagery and internet references with the new Celsius “Nude” can, we create bold, shareable content that fuels conversation as effortlessly as it fuels energy.
Celsius x Bella Hadid: The Minimalist :15 sec script
Open on Bella Hadid in a dressing room, on her phone while her makeup is being done.
Bella breaks the fourth wall.
Bella: I love the energy, but I can't stand the taste of typical energy drinks.
Cut to a medium shot of Bella taking a sip of Celsius Nude
Bella: Luckily for me, Celsius knew exactly what to do for minimalist girlies just like me.
The makeup artist finishes the final touches of Bella's makeup. Bella stands.
Bella: Celsius Nude-- it tastes like nothing--just bare energy.
Close on Bella placing the Celsius can on dresser, she walks out of frame.
CW: Mary Kay Floyd and Me
AD: Jessica Gordon