Your Sweetest Asset
We all know a little indulgence can make you feel rich in spirit. But when a 100 Grand Candy bar is the indulgence in question, rich isn’t just a feeling. It’s a flavor.
In a world where money’s uncertain, 100 Grand is the one asset you can always count on to deliver guaranteed returns. After all, your sweetest asset should be the one you can actually bite into.
OOH
Withdraw happiness
We unleashed 100 Grand ATMs into the places where pockets feel the pinch most.
Instead of spitting out cash, they delivered the kind of rich returns you can actually chew on. Proof that when you’re running low, a little chocolate liquidity goes a long way.
chocolate
circulation
What’s richer than chocolate? Sharing it. That’s why we teamed up with Venmo to launch Chocolate Circulation. Every day, 100 Grand dropped two bucks into someone’s account — just enough to snag a bar and spread a little sweetness to the next person in need of a pick-me-up. With a sponsored Venmo feed tracking the chain, people got to watch as a tiny deposit turned into a caramel wave of generosity.
But the generosity didn’t end there for one of the 365 daily winners...
Chocolate Clears the Balance
Chocolate can’t solve every problem, but student loans might be the exception. At the end of Chocolate Circulation, one of our 365 daily winners was randomly selected to have their student debt wiped clean, up to $100,000. 100 Grand cut the check straight to Sallie Mae, turning caramel and crisped rice into the sweetest payoff of all.
CW: Mark Walsh and Me
AD: Marley Rubin